A full‑service advertising partner
Whether you’re a…
- Non-profits looking to stretch limited budgets through Google Ad Grants and audience-specific targeting
- Service providers who need to attract qualified leads through search ads and professional networks like LinkedIn
- E-commerce brands looking to boost product sales through targeted Shopping ads, Pinterest campaigns that drive discovery, and smart retargeting strategies.
Whether you're building awareness or driving conversions, we handle strategy, creative, landing page UX, campaign setup, and reporting. All in one place.
Get noticed on today’s top ad platforms
Search, Display, Shopping, YouTube, Local Services
Meta
Awareness, lead-generation and product ads for Facebook and Instagram
B2B targeting by job title, industry, company size
TikTok and Pinterest
Discovery-based visual campaigns
Reddit and Snapchat
Trend-driven and community-focused placements
Spotify
Audio ad placements based on interests and listening habits
Microsoft (Bing)
High-income, older audience targeting
Kijiji and Tinder
Hyper-local and niche audience targeting
Other platforms in mind? We’ll tailor a solution for you.
Our advertising services
Campaign strategy and setup
Platform selection, audience targeting, budget planning, and ad copy
Google Ad Grants (for non-profits)
$10K/month ad grant setup, strategy, and compliance for eligible organizations
Retargeting and nurture flows
Strategic remarketing sequences across platforms
A/B testing and creative iteration
Headline and visual testing to improve performance
Landing page optimization
Custom-built landing pages aligned with your funnel
Live dashboards
Real-time performance reporting via Looker Studio
Conversion tracking
Tag implementation using Google Tag Manager (GTM) and event setup
Bilingual campaigns
Parallel EN/FR ad sets and landing pages
What sets U7 apart?
- In-house landing page design and conversion rate optimization expertise
- Bilingual (EN/FR) campaign support
- Full-funnel strategy: ads, content, web, and analytics
- Looker Studio dashboards you can actually read
- Strategic, scalable campaigns – no “set and forget”
- Support across emerging and niche ad platforms
- Ad mix guidance based on your goals and data
“We’ve worked with U7 since 2021. From LinkedIn awareness to seasonal campaigns, they’re responsive and always bring fresh ideas. They understand our business and adapt strategies to our needs.”
Virginie L., Aquasan
Forecast ad performance before you spend a dollar
Most agencies launch campaigns based on gut instinct. At U7, we use your actual data to forecast how your ads will perform across any platform.
We help you:
- Use your site-wide conversion rate as a baseline
- Compare how different platforms (Google, Meta, LinkedIn, etc.) actually convert
- Estimate the traffic and budget required to reach your conversion goals
- Understand your cost-per-conversion before you commit spend
- Build a data-backed funnel model to guide campaign planning
Example: If your site converts at 1.09% and your average cost-per-click is $4.78, you’ll need roughly 918 visitors (≈$4,390 ad spend) to generate 10 conversions. No guessing, just math.
We bring these forecasts to life in your dashboard so you can:
- Set realistic expectations before launch
- Track how actual results compare to predictions
- Scale what’s working – faster
- Spot overspend or underperformance early
We don’t just run ads. We help you predict outcomes, optimize spend, and build lasting confidence in your marketing strategy.
How an ad campaign comes to life
Discover & Define
We clarify your audience, budget, and campaign objectives
Build & Launch
Ad creative, copy, audience targeting + custom landing page designs if needed
Optimize & Refine
Testing of audiences, headlines, and calls-to-action
Report & Scale
You get clear dashboards + monthly recaps tied to real results
Where we advertise and what we love to run
We manage high-performing campaigns across:
Google and PPC
Google Search, Google Shopping, Google Local Services, YouTube, Google Display, Microsoft Ads
Social and visual platforms
Facebook, Instagram, LinkedIn, TikTok, Pinterest, Reddit, Snapchat, Spotify, Tinder, Kijiji
Types of campaigns we love to run:
Brand awareness
For organizations building visibility and trust
Local service campaigns
To connect with nearby customers
Lead generation campaigns
Especially for service-based businesses targeting high-intent keywords
Google Ad Grants
Helping non-profit organizations make the most of Google’s $10K/month in free search ads
E-commerce conversion ads
Using product feeds, remarketing, and shopping placements
YouTube and TikTok video ads
For storytelling, awareness, or direct response
Retargeting and nurture flows
Re-engage warm audiences across ads platforms
Why partner with U7?
- Full in-house team: strategy, design, copy, paid ads, reporting
- Proven results across 200+ brands
- Fluent in English & French content
- Strategies shaped by your goals and audience
- Transparent reporting, real-time optimization
- Support for test budgets, niche platforms, and multichannel scaling
“We’ve worked with U7 since 2023 on a mix of Google Ads, analytics, branding, and awareness campaigns. Their expertise refined our strategy, boosted engagement, and finally gave us metrics that make sense.”
Katherine McCurdy, Norfolk County
Ads that align with every stage of your funnel
Top of funnel (TOFU)
Goal: Awareness & discovery | Audience: Cold prospects who don’t know your brand (yet)
Ideal ads
- Video ads on YouTube, TikTok, or Meta
- Interest-based campaigns on Pinterest or Instagram
- Thought leadership or educational content on LinkedIn
Middle of funnel (MOFU)
Goal: Nurture & engagement | Audience: Warm leads who have engaged with your content
Ideal ads
- Retargeting campaigns across platforms
- Lead-gen forms on Facebook, Instagram, and LinkedIn
- Ad sequences that tell a deeper story or solve a pain point
- Content download or webinar sign-up campaigns
Bottom of funnel (BOFU)
Goal: Conversion | Audience: Hot prospects ready to take action
Ideal ads
- Google Search Ads targeting high-intent keywords
- Google Shopping campaigns for ready-to-buy shoppers
- Limited-time offers or product-specific retargeting
- “Book a call” or “Buy now” direct CTA ads on social
We’ll help you choose the right mix of platforms and creative for each stage so your campaigns don’t just reach the right people… they move them. We also provide strategic guidance to determine the best platform mix based on your goals, audience behaviour, budget, and performance data.
Need help mapping your current content or offers to the funnel? We’ve got a framework for that too.
Ready to launch ads that actually convert?
Let’s turn your ad budget into real results. Whether you’re a non-profit with a Google Grant or a business ready to scale, we’ll build your campaigns – and the landing pages to support them.
