Digital Marketing and Strategy for Non-Profits | U7 Solutions
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Unleash the power of digital marketing for social impact

Transform your non-profit's online presence with our tailored digital marketing strategies, crafted to elevate your cause, connect with your audience, and drive meaningful results.

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Is your non-profit facing:

Limited expert guidance on marketing efforts?

Inconsistent and confusing branding and messaging?

Lack of a dedicated team to validate your marketing strategy?

The need for a collaborative partner aligned with your goals?

A custom marketing plan will allow you to...

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Tailor a project plan to your exact needs and budget
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Free up your time by outsourcing work to a full service marketing agency
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Work with a project or monthly plan for predictable, recurring costs
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Understand the strategy our team will implement, to help you thrive online

Our services

Elevate your mission with our comprehensive suite of services:

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Analytics

Analytics

Move beyond guesswork, utilize data-driven strategies to optimize leads and outcomes. Gain valuable insights into your audience, campaigns, website, and key areas, guiding your organization toward impactful decisions. Our current toolbox includes Google Analytics, Google Tag Manager, and Looker Studio (formerly Google Data Studio). But, we’re always willing to learn new tools when needed.

Data Tracking Configuration

Not sure where to start when it comes to collecting data? We can help you get set up with all the appropriate tools you need to track your goals. From account creation to conversion tracking and beyond, you’ll have everything you need to track your performance.

GA & GTM auditing

Feel like you’re not getting enough information out of your current set up? Our team can work with you to find what exactly needs to be configured to properly evaluate your marketing goals.

Data Reporting

You’ve got the data, but not quite sure how to analyze it? Our team can set up a custom interactive dashboard to help you visualize your data and make it easier to share amongst stakeholders. We’ll even train you how to use it and help you ask the right questions.
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Branding

Branding

Craft a compelling identity for your non-profit, guiding supporters to discover, remember, and passionately engage with your cause. Our professional logo and brand design services ensure a positive perception that leaves a lasting impact.

Logo Design

Your logo is a visual representation of your brand, usually through a graphic mark, symbol, or stylized text. When you work with U7, we’ll design a flexible, timeless, and creative logo suite that is suitable for different applications and will help you stand out from the crowd.

Brand Identity

Logos, taglines, slogans, business cards, letterheads, and other creative assets are all part of the ecosystem that is your brand identity. U7 will help you determine what assets will best set up your brand for success online, and deliver unique and creative solutions for each.

Brand Positioning / Strategy

What will get your audience to choose you over others? Our brand experts can help you narrow down on what makes you unique – your mission, vision, values, tone of voice, target audience, and more. Your takeaway from these strategic sessions will be a guide that your whole team can use on any marketing endeavors going forward, to make sure you maintain a consistent presence online.

Brand Guide

Make sure your branding stays consistent throughout all your marketing channels with your very own brand guide. A brand guide encompasses all aspects of your branding from logo variations and usage, brand fonts and colours, your vision and purpose, tone of voice, and much more. Your brand guide is a map that will keep your whole team on the same page.
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Email Marketing

Email Marketing

Contrary to common belief, reaching out to your audience with purposeful messages remains a relevant strategy. Email marketing goes beyond conventional notions, offering enhanced value, lead generation, increased website traffic, and more.

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Search Engine Optimization

SEO

While boosting visibility on search engines like Google is a common goal, there's no one-size-fits-all solution. Ranking higher requires an extensive SEO strategy that combines research, trust (from search engines) and time.

Website SEO Audit

Using different SEO tools, our experts will look for areas of improvement to recommend the best SEO strategy for your needs. As part of your audit we’ll look at your website, your analytics, your Google Search Console, and more.

Keyword Research

Finding out and analyzing what search terms/keywords your audience is entering into search engines can help determine the type of copywriting and content your website needs to rank higher.

Content creation & implementation

Adapting your content to how people search is important for any successful SEO strategy. Thoughtfully written content which keeps your keyword research in mind such as blogs, service pages, and more, can help your website rank higher and provide added value to your audience.

On-page optimization

Optimizing meta titles and descriptions to include relevant keywords, improving site speed, good navigation, and well-structured pages are just a few of the tactics that can be taken within your website to increase your ranking on search engines.
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Social Media Management

Social Media

Leverage platforms like Facebook, Instagram, LinkedIn, and TikTok to engage your non-profit audience. Our team can assist in building and maintaining your social media presence with purpose.

Let's Make a Difference Together

Get in touch with us today to schedule a consultation. Your mission deserves to be seen, heard, and celebrated. Let's make it happen.

Type in your website’s URL (or click the link below if you don’t have one)

I don’t have a website yet!

Go ahead, dream big. When it comes to custom marketing plans, the possibilities are endless.

Here are just a few ideas to elevate the way you work...

Is your non-profit experiencing any of the following painful symptoms?

A custom marketing plan could be the cure.

Why settle for a cookie-cutter marketing plan? Achieve your non-profit goals with a custom plan, like these past clients...

“From the beginning of our partnership, U7 Solutions has represented our company and brand seamlessly, acting as an extension of our organization. They have established our strategy, expanded our social media presence across multiple platforms and continue to bringing fresh ideas to the table. The U7 team is very responsive, eager to assist and always delivers a high level of professionalism. Their expertise and recommendations have been paramount in helping us deliver engaging graphics and captions with consistency – saving us time and resources so that we may continue to focus our efforts on growing our business and serving our clients.”

“From the beginning of our partnership, U7 Solutions has represented our company and brand seamlessly, acting as an extension of our organization. They have established our strategy, expanded our social media presence across multiple platforms and continue to bringing fresh ideas to the table.”

Kristin Partridge, JRP Benefits

“U7 has helped us to create collateral materials that fall in line with our company brand and vision. Their team also made it easier for us to communicate who we are to prospective clients though marketing materials.”

Stephanie Lanthier, Demolition Plus

Turn your digital presence into a powerful force for good

We believe in the power of digital marketing to amplify your message, mobilize supporters, and drive positive change. Let us partner with you on your journey towards making a difference.

Type in your website’s URL (or click the link below if you don’t have one)

I don’t have a website yet!

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20% off for nonprofits and agency partners