A great brand starts with the right foundation.
Branding is more than a logo or a pretty colour palette. It’s the feeling people get when they come across your name. It’s the voice in your messaging, the consistency in your visuals, and the trust you build over time.
But here’s the thing: truly great brands like Nike or Apple weren’t built overnight. They became iconic by showing up with clarity and consistency, again and again.
At U7, we help organizations across Canada and the US build brands that feel like you: rooted in strategy, shaped by clear messaging, brought to life with unique visuals, and easy to use across every platform.
With these building blocks, you’ll have everything you need to deliver a brand experience that feels solid and consistent. Because when you’re consistent, you become memorable. And when you’re memorable, you create real connections.
Not sure if it’s time to invest in your brand strategy?
5 signs your brand needs some attention
- Your target audience has changed, but your brand hasn’t
- You’re struggling to explain what makes you different, or why people should care
- You cringe a little when you share your outdated website with new leads
- You’re launching something new and want to make a strong first impression
- There’s no consistency between your website, ads, print materials, and social posts – they each feel like a different version of your brand and don’t align with your long-term goals
Ready for a brand that finally feels like you? We’re here to help…
- small businesses ready to look more polished and professional
- non-profits that want to modernize their brand and connect with their communities
- service-based businesses that need help standing out in a crowded market
- e-commerce brands that want to compete on experience, not just price
“We were guided through every step, presented multiple logo concepts, refined the chosen design through several iterations, and delivered a clear style guide to keep our branding consistent. The process was smooth and well-organized... The final logo and branding truly represent our company, and we couldn’t be happier with the result.”
Brendan Shoniker, Rosho Demolition
What goes into a complete brand strategy project with U7 Solutions?
Discovery + strategy
Through team calls, stakeholder meetings, and focus groups, we dive into your organization’s mission, values, target audience, and key differentiators. The result is a strategic brand positioning document that guides everything from your visuals to your brand voice and messaging.
Visual identity
By experimenting with different styles, logo concepts, colours, and typography, we create a strategic, responsive logo that truly represents your brand. The result is a unique, authentic identity that captures who you are and connects with your audience.
Brand guide
We organize everything into a concise guide that outlines your essential brand elements (words and visuals) and how to use them. This guide ensures consistency no matter where you show up and empowers your whole team to stay on the same page, so your brand always feels like you.
Brand collateral
In addition to your core brand elements, we can design assets like animated logos, business cards, social media templates, signage, slide decks and more. These add-ons help bring your brand to life across all touchpoints, ensuring it’s recognizable everywhere.
Typical deliverables
- Team and stakeholder meetings
- Optional focus groups
- Brand strategy document
- Logo concepts (3+ to choose from and refine)
- Final responsive logo (3–5 layouts in 2–3 colour variations)
- Brand guide (10–20 pages)
- Timeline: 2–3 months, depending on scope and number of revisions
Don’t need the whole package? No problem.
Maybe you’re happy with your logo but want to refine your brand positioning, need fresh messaging to connect with your audience, or just want a clear brand guide to share with your team. Tell us what’s missing from your brand kit, and we’ll get it done.
Why choose U7 for your branding?
Strategy + design
Our in-house team blends business strategy with creative design to build brands that work, no matter the challenge or industry.
Experienced team
We’ve worked with over 450 clients across diverse sectors, bringing a wealth of knowledge and expertise to every project.
Collaborative process
We work closely with you, setting clear milestones and regularly reviewing progress to ensure we’re always aligned with your vision.
Flexible brands
We don’t just design one logo that looks great on social media but nowhere else. We create responsive logo suites with layout, colour, and language variations, ensuring your brand always looks great.
Past branding projects
Brand refresh or total rebrand? Here’s what you should know
A brand refresh updates your existing identity to feel more modern and cohesive, without changing its core. This could involve tweaking (but not completely changing) your logo, updating your colour palette, honing in on new messaging, or other changes. Every brand refresh is unique!
A rebrand is about redefining your entire brand – your mission, values, target audiences, visuals and messaging. A rebrand may be necessary when your organization has significantly shifted its focus or completely outgrown its current brand identity.
Ready to go from “meh” to memorable?
Whether you’re launching a whole new brand or looking for a simple refresh, we’re here to help you create something you’re proud to share – and that your audience connects with.
