Style Meets Comfort
Modernizing a Canadian retailer's e-commerce platform for local market expansion
Client overview
For over 25 years, Style Meets Comfort has been a cornerstone of the Eastern Ontario and Western Quebec furniture market. As a Canadian-owned and operated La-Z-Boy dealership, they have built their reputation on a simple but powerful philosophy: "Creating Customers for Life." With a deep commitment to community, employing over 100 local families, and a history of successful growth from one to multiple storefronts, their brand is synonymous with trust, quality, and personalized service.
Our solution
1. Taming the catalog with a data-driven overhaul
We began by cleaning up and restructuring their data. We archived over 95,000 obsolete products, immediately streamlining the database. Next, we engineered a sophisticated system to group product variants. We implemented a "style code" logic that consolidates all fabric and color options under a single, clean product listing. When a customer selects a new variant, the page URL and SKU now update dynamically, a critical feature for both user experience and inventory management.
2. Engineering a full-scale French localization
To enable the Gatineau expansion, we managed a comprehensive migration of the website's translation service from Weglot to HubSpot's integrated DeepL AI. However, a simple migration was not enough. We encountered several site modules that were incompatible with the native integration.
To solve this, we developed scripts that utilized OpenAI's powerful language models to perform one-time localization of all incompatible content. We also built a custom HubDB table of translatable strings and integrated it directly into the theme, giving the client an easy and powerful way to manage static content like buttons and headers across their entire site.
3. Redesigning the core e-commerce experience
With a clean data foundation in place, we redesigned the product catalog page to be more intuitive and user-friendly. The new design features the newly grouped products and includes essential new filters for "in stock" and "material", allowing customers to find what they need quickly. Finally, we addressed the site-wide performance issues. We resolved technical bugs that were affecting nearly 2,000 pages, significantly reducing page load times and improving the mobile user experience by ensuring all on-page elements were easy to click and navigate.
4. Structured collaborative process
This complex project was managed through a structured and collaborative process. We established a formal development environment using GIT for version control and the HubSpot CLI for efficient local development, ensuring code quality and stability. Every deliverable, from the database cleanup to the UI redesign, was managed with dedicated project management and a rigorous quality assurance phase to ensure a seamless rollout.
Results and impact
Dramatically improved user experience
The logically grouped product variants and redesigned catalog page created a more intuitive and enjoyable shopping experience for customers.
Successful Gatineau market entry
The comprehensive, high-quality French translation of the website allowed them to immediately engage with the local market.
Streamlined internal operations
The automated image management and the cleaned-up database saved the client countless hours of manual work and administrative headaches.
A scalable foundation for future growth
The modernized, high-performing website now serves as a robust platform ready to support Style Meets Comfort for their next 25 years of growth.
Key services provided
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HubSpot CMS development
Architected custom modules, templates, and HubDB tables to support a complex, bilingual product catalog.
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E-commerce strategy & development
Redesigned the entire product discovery and browsing experience, from the catalog page to the product variant logic.
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Custom API & data integration
Built automated solutions to pipe data into Google Merchant Center and scrape missing product and fabric images.
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Internationalization & localization
Executed a full-scale migration to DeepL and created custom AI-powered scripts for a seamless French translation.
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UI/UX design
Created a more intuitive and user-friendly interface for the product catalog and core site navigation.
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Performance optimization
Resolved site-wide technical issues on nearly 2,000 pages to improve load times and mobile usability.
