JRP Employee Benefit Solutions | U7 SOLUTIONS
NEW POST! Design and Content Tips for Creating an Accessible Non-profit Website
NEW post! Design and Content Tips for Creating an Accessible Non-profit Website

SOCIAL MEDIA STRATEGY

JRP Employee Benefit Solutions

Repurposing content for a
consistent social media presence

 

JRP offers a refreshing and modern approach to employee benefits, helping clients find creative solutions to enhance corporate rewards and compensation.

They needed our team to establish and maintain their social media presence with monthly growth strategy, graphic design, writing and content creation.

PROJECT CATALYST

JRP was looking to take advantage of online spaces to share valuable industry insights with clients and non-clients alike. However, handling multiple social media platforms was proving to be very time consuming. JRP knew they needed to outsource their social media work to maintain a consistent online presence and free up more of their own time.

Our solution was to provide JRP with recurring monthly social media management and asset creation services, using their blog posts as a basis for much of the content.

We helped JRP hone in on a consistent design style for their posts – creating an elevated and professional brand impression

Blog posts are repurposed to create several graphics each month, and additional posts educate their audience on niche industry terms and practices

Using a few personal images each month keeps JRP’s brand feeling warm and personable

Captions and hashtags are tailored to each platform, and posts are scheduled in Hootsuite – a social media management tool

We helped JRP hone in on a consistent design style for their posts – creating an elevated and professional brand impression

Blog posts are repurposed to create several graphics each month, and additional posts educate their audience on niche industry terms and practises

Using a few personal images each month keeps JRP’s brand feeling warm and personable

Captions and hashtags are tailored to each platform, and posts are scheduled in Hootsuite – a social media management tool

Quarterly meetings ensure that our team and the client are on the same page for upcoming posts and strategy

After one year of working with U7, JRP saw a 150% growth in their followers, increased content interactions, and more conversions to their website from socials

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