You may have heard that starting July 2018, Google gives priority to websites that are “secure” using the HTTPS protocol over those who are not.
Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP, the protocol over which data is sent between your browser and the website that you are connected to. The ‘S’ at the end of HTTPS stands for ‘Secure’. It means all communications between your browser and the website are encrypted.
Why should you care? Here are three reasons why.
HTTPS unlocks both performance improvements and powerful new features that are too sensitive for HTTP. It has been a confirmed Google ranking factor since 2014. If you do not use HTTPS, your website credibility and search engine rankings may be affected.
Chrome’s new interface will help users understand that all HTTP sites are not secure. By showing them a “non secure” pop up sign like the one above. This doesn’t create a good user experience and makes people want to get off your website ASAP.
Secure connections are considered a necessary measure to decrease the risk of users being vulnerable to content injection. Data is kept secure from third parties, and users can be more confident they are communicating with the correct website.
Simply type your website in the search bar and check whether it says “Non-secure” in the address bar like in the picture above.
You can enable and activate HTTPS for your website using a free certificate by following these steps. It requires some technical knowledge and administrative access to your site. If you prefer, we can download the certificate for you and complete the setup in 1.5 hours ($150 +tax).
Your favorite digital solutions e-mailed to you, from the people who sometimes say smart things.