JRP Employee Benefits | U7 Social Media Management

JRP Employee Benefits

Portfolio: JRP Employee Benefits

Marketing
JRP Employee Benefits

About the client

JRP offers a refreshing and modern approach to employee benefits plans, as well as full outsourced HR support and project based consulting for employers across Canada.

Ongoing monthly services

U7 was hired to help with JRP's social media presence regarding graphic design, growth strategy, and digital content creation every month.
•     Creating branded graphics with key takeaways from themes chosen by client
•     Writing captions for every post to convey information and intrigue audience
•     Managing social accounts across Facebook, Instagram, Twitter and Linkedin
•     Adjusting graphics and captions for different standards per social platform

Our process

Graphic Design

Every month, the client releases 1-2 blog posts on a specific topic related to benefit programs or HR insights. We take the expert information on the topic from there and turn them into graphics that are on brand & easy to read on devices. Here is an example of our most recent graphics from survey results collected by the client.

Results achieved



JRP now has a consistent, attractive and informative social media feed across all platforms. These results are based off half a year after beginning our partnership with the client:
  1. Improved brand awareness
  2. More people directed to JRP's website from social accounts
  3. Increased the content interaction rate, meaning more people are engaging with JRP online
  4. Instagram account following grew over 150%

Other projects

Over the last 11 years, we have provided services to 256 client websites. Many clients bring their existing websites to us for help or bring us in for consulting services, but 125 of them were designed, built, and launched by us!

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