Portfolio: JRP Employee BenefitsMarketing
About the client
Ongoing monthly services
• Creating branded graphics with key takeaways from themes chosen by client
• Writing captions for every post to convey information and intrigue audience
• Managing social accounts across Facebook, Instagram, Twitter and Linkedin
• Adjusting graphics and captions for different standards per social platform
Every month, the client releases 1-2 blog posts on a specific topic related to benefit programs or HR insights. We take the expert information on the topic from there and turn them into graphics that are on brand & easy to read on devices. Here is an example of our most recent graphics from survey results collected by the client.
Along with the graphics creation, we prepare captions for every graphic with the appropriate hashtags and call to action. These were then adjusted for each social media platform according to their unique caption requirements.
We use Hootsuite to schedule and automate posting on Instagram and Facebook to ensure regular posting at the right times.
JRP now has a consistent, attractive and informative social media feed across all platforms. These results are based off half a year after beginning our partnership with the client:
- Improved brand awareness
- More people directed to JRP's website from social accounts
- Increased the content interaction rate, meaning more people are engaging with JRP online
- Instagram account following grew over 150%